Terms of Service

Feimore AI (the “Service”) is operated by Beijing Luofang Artificial Intelligence Technology Co., Ltd. and includes the Feimore AI website, the dashboard, and the Feimore AI Publish Assistant browser extension.

The Service is intended for businesses, sole traders (个体工商户), and individuals who use the Service for business purposes. If you use the Service on behalf of a business, you must be authorized by that business, and your actions in the Service are deemed to be the actions of that business.

If the business you belong to has signed a separate written contract with us, the contract prevails where it conflicts with these Terms. These Terms apply to anything the contract does not cover.

Our Privacy Policy, our Paid Services Terms, and the credit rates and rules we publish in the Service form part of these Terms.

The Service is a team of AI agents for content marketing. Working from your project materials, they do the following:

• Project positioning: organizing the product information you provide and the documents you upload into a positioning profile;
• Market Insights: searching public web pages, discussions on social platforms, and search trends to produce a market insights report and content topics;
• Strategy and creative: proposing content directions, shortlisted topics, scripts, and storyboards;
• Video production: adding a voiceover, finding or generating visuals, editing and rendering the video, and creating a cover;
• Quality review and delivery: checking the quality of scripts and videos; writing titles, descriptions, and tags for each platform; packaging the video, cover, and copy into a publishing kit; and suggesting when to publish;
• Review and learning: building up learnings for the project from your feedback and the publishing data you log, and applying them to future content.

Key steps in the workflow (such as choosing a direction, reviewing the script, and the final cut review) pause and wait for your decision. If you don’t respond, lower-risk steps may continue automatically as configured, and you are deemed to have agreed to any credits used as a result. Publishing is always done by you, on the third-party platform.

The Service does not:

• guarantee views, engagement, follower growth, sales, or any other business results, or that Generated Content is suitable for your particular purpose;
• publish content on third-party platforms for you, or communicate with platforms or other users on your behalf;
• provide legal, financial, investment, medical, or other professional advice. The Service’s checks of advertising language and platform rules are only an aid and do not replace your own review or professional advice;
• guarantee that third-party web pages cited in Market Insights are genuine or accurate, or that they will remain accessible.

The Service relies on third-party services such as large language models, image generation, speech synthesis, SMS, and cloud computing. We may replace or adjust the third-party services we use as needed.

We keep improving the Service and may add, change, or remove features. If a change significantly affects you, we will let you know in an appropriate way, such as an in-app notice.

You sign up and sign in with a mainland China mobile number and an SMS verification code. You can also set a password and sign in with it. You must be a natural person who is at least 18 years old and has full legal capacity (完全民事行为能力), or a person authorized by a legally established organization.

You must provide true and valid registration information and keep your mobile number, password, and SMS verification codes secure. Actions taken through your account are deemed to be your own, unless you can prove that someone else used your account without permission and you were not at fault. You bear any loss caused by your disclosure of your account, password, or verification codes, or by fraud committed against you. If you find that your account has been used without permission, contact us immediately.

Your account is for your own use only. You must not lend, transfer, or sell it, or share it with anyone else.

Projects and credits belong to a “space”:

• Personal space: created through public sign-up, for your own use;
• Team space: set up by us as agreed with a business. Members join through the business’s invite link, up to the agreed number of seats. One account can belong to a personal space and to several team spaces at the same time.

Projects created, materials uploaded, and content generated in a team space are controlled by that business. Once you are removed from or leave a team space, you can no longer access its projects. Those projects stay in the team space, and the business may transfer them to other members.

You can delete your account in Account settings after verifying by SMS. If you are the only admin of a team space, you must first make another member an admin, or contact us. Deletion takes effect immediately and cannot be undone: your mobile number, password, and username are erased, and the mobile number can be used to sign up again. Download anything you want to keep before you delete your account. When your account is deleted, any unused credits in your personal space are forfeited. To prevent repeat claims, no trial credits are issued if the same mobile number signs up again. If your account is deleted because you withdrew consent to the cross-border transfer of personal information, paid credits are handled under Section 7.1 of the Paid Services Terms. Credits in team spaces are not affected by the deletion of your account.

The Service is charged per action, and charges are settled in credits. The number of credits each action uses is set by the credit rates published in the Service. Estimates shown in the Service are for reference only; the amount actually settled applies. Credits issued, used, and remaining are determined by our system records.

Credits are issued in batches, and each batch has its own validity period:

Credits are automatically forfeited when they expire and cannot be extended, refunded, or exchanged for cash. You can see the expiry date of each batch in the Service. Please use your credits before they expire.

Each charge uses the credits that expire soonest first, and credits with no expiry date last. You cannot choose the order in which credits are used.

Before an action starts, we put the credits it needs on hold under the credit rates. When the action finishes, we settle the charge based on the quantity actually completed and return any credits held in excess and any credits for failed parts. “Failed” here means that no output was produced for system reasons. It does not cover cases where you are unhappy with the Generated Content. Returned credits go back to their original batch, and if that batch has already expired, the returned credits are forfeited with it. If credits are deducted twice because of a system fault, we will return them once we have verified the error. If a system error causes us to issue too many credits or deduct too few, we may correct the error and deduct the difference from your account. Credits used because of your own mistake (for example, approving production by accident) are not returned.

If you don’t have enough credits, the action can’t be started, and a workflow in progress may pause. It can continue once you have enough credits.

We may change the credit rates and credit rules. Changed credit rates apply to actions that start after the change. The validity of credits already issued is calculated under the rules in effect when they were issued.

Credits can be used only in the Service and cannot be transferred, given away, withdrawn, or exchanged for cash or other property. Credits in personal spaces and team spaces are kept separate and cannot be moved between them. Credits in a team space are shared by the members of that space.

You can get credits by subscribing, by buying credit packs, or by signing a contract with us. Purchases, payment, refunds, and invoices for subscriptions and credit packs are governed by our Paid Services Terms; for a contract, prices, payment methods, and invoicing are as set out in the contract or order. Credits are prepaid vouchers redeemable for the Service. Apart from the refund cases in the Paid Services Terms, they are non-refundable and cannot be exchanged for cash.

Trial credits are for trying out the Service. We may change the number and validity period of trial credits issued in the future; credits already issued are not affected. We may void, without refund, any credits obtained through bulk registration, exploiting system vulnerabilities, unofficial channels, or other improper means. If those credits have already been used, you must compensate us for the resulting loss.

You must comply with the laws and regulations of the People’s Republic of China and with public order and good morals (公序良俗). You must not use the Service to create, copy, publish, or distribute any information that:

• opposes the basic principles established by the Constitution, endangers national security, honor, or interests, incites ethnic hatred or ethnic discrimination, or undermines ethnic unity;
• undermines the state’s religious policies, or promotes cults or feudal superstition;
• spreads rumors or disrupts economic or social order;
• spreads obscenity, pornography, gambling, violence, murder, or terror, or incites crime;
• insults or defames others, or infringes their reputation, privacy, likeness, intellectual property, or other lawful rights and interests;
• is false or misleading commercial promotion in violation of the Advertising Law of the People’s Republic of China, such as exaggerated efficacy claims, absolute terms (绝对化用语), or fabricated user reviews or data;
• is otherwise prohibited by laws or administrative regulations.

You must not:

• sign up with someone else’s mobile number, register accounts in bulk, or obtain, transfer, buy, or sell accounts or credits by improper means;
• reverse engineer, decompile, or crack the Service, or circumvent technical measures such as credit billing, access controls, or rate limits;
• access the Service in high volumes using crawlers, scripts, or other automated means, or interfere with or disrupt the normal operation of the Service;
• access the data of other users or other spaces without authorization;
• use the Service or the Publish Assistant to break the rules of third-party platforms, for example by inflating metrics, publishing spam in bulk, or impersonating others;
• make the Service available to third parties without our permission, or use the Service to develop a competing product;
• use the Service for any other illegal activity.

You must lawfully own, or be authorized to use, the materials you submit to the Service (including text, documents, images, video, audio, and your instructions). If the materials contain another person’s personal information, likeness, or voice, you must obtain that person’s consent in advance or have another lawful basis.

The reports, strategies, scripts, voiceovers, visuals, videos, covers, copy, and other output of the Service (“Generated Content”) are generated by artificial intelligence from your materials and instructions. Generated Content may be inaccurate, incomplete, or factually wrong, and may be similar to content that other users receive.

You must review Generated Content yourself before you use or publish it, including its facts, data, citations, and product efficacy claims, and whether it respects the rights of others and complies with platform rules. You are responsible for the content you choose to use and publish. The quality checks and scores the Service provides are an aid to judging the content. They do not mean that the content is lawful and compliant, or that it will be effective.

When you publish or distribute content that contains AI-generated visuals, synthetic voices, or similar content, you must label it or make a disclosure as required by the Measures for Labeling Artificial Intelligence-Generated Synthetic Content (人工智能生成合成内容标识办法) and the rules of the platform you publish on. You must not remove, alter, or conceal labels added by the Service. If your failure to label content as required causes confusion or misidentification, or leads to action by a platform, you bear the consequences.

If you find Generated Content that is illegal or inappropriate, you can report it to us as described in Section 14. We may refuse to generate, stop transmitting, or delete any input or Generated Content that is illegal or breaches these Terms, and keep the relevant records and report to the competent authorities in accordance with the law.

The Service can prepare content for publishing on platforms such as Douyin, Xiaohongshu, WeChat Channels, Kuaishou, Bilibili, Weibo, TikTok, Instagram, YouTube, Facebook, X, and LinkedIn. These platforms are provided by their own operators, and your accounts and content on them are subject to their user agreements and rules.

The Feimore AI Publish Assistant is an extension installed in your own browser. Using the platform accounts you are already signed in to in that browser, it opens the platform’s publishing page and fills in the video, title, body text, tags, and other content for you. You decide on the platform’s page whether to publish and to which account. After you click publish, the Publish Assistant reads the link to the post and sends it back to the dashboard.

Third-party platforms may change their pages, interfaces, or rules at any time, which may stop the Publish Assistant from filling in content or sending links back. We will try to keep up with these changes, but we do not guarantee that the Publish Assistant will remain available on every platform. We are not liable for any loss you suffer because of third-party platforms’ rules, content moderation, reach limits, penalties, or service changes, except where the loss is caused by our fault.

Rights in third-party web pages cited in Market Insights, in visual assets the Service retrieves from asset libraries, and in music the Service provides belong to their respective rights holders. You may use these assets and this music only in content made with the Service, and only on the terms of their licenses.

We or the relevant rights holders own the intellectual property in the Service and its software, agent designs, prompts, interface, documentation, trademarks, and logos. We grant you a limited, non-exclusive, non-transferable, non-sublicensable right to use the Service for your own business purposes while these Terms are in effect.

You or the original rights holders keep the rights in the materials you submit. You grant us a worldwide, royalty-free, non-exclusive license to store, copy, process, and transmit those materials and the Generated Content for the purpose of providing, maintaining, and improving the Service, and we may sublicense it to third-party services that provide capabilities such as models, speech synthesis, and asset search for the Service. After your account is deleted, we will delete or anonymize the personal information in them as described in our Privacy Policy; we may continue to store and use the remaining materials and Generated Content within the scope of the license in this section. If you don’t want your content used to improve the Service, contact us as described in Section 14.

To the extent permitted by law, the rights and interests in Generated Content belong to you, and you may use it for commercial purposes. Any third-party assets and music it contains are subject to Section 7.4. Please note that under current law, content generated entirely by artificial intelligence may not be protected by copyright.

We may de-identify data generated through use of the Service and use it for statistics and analysis to maintain and improve the Service.

If you believe that content in the Service infringes your rights, you can notify us as described in Section 14, with proof of your identity, proof of ownership, and the specific location of the infringing content. We will handle it in accordance with the law.

We will make reasonable efforts to keep the Service running reliably, but we do not promise that it will be uninterrupted or error-free. System maintenance or upgrades, third-party service failures, network or power outages, force majeure, and other causes may interrupt the Service temporarily. We will try to give advance notice of planned maintenance. If a workflow fails as a result, credits on hold are returned under Section 4.5.

If you breach these Terms or any laws or regulations, we may, depending on the severity, warn you, remove the violating content, restrict features, or suspend or terminate your account. We decide whether a breach has occurred based on our reasonable judgment, and as appropriate, we may first ask you to correct it or take action directly. If your account is terminated for a breach, unused credits are not refunded.

You may stop using the Service at any time, or delete your account under Section 3.6.

If we decide to stop operating the Service, we will announce it in advance. Paid but unused credits will be handled as provided in the contract or by law. Once the Service is terminated, we have no obligation to keep the data in your account, so download anything you want to keep in advance. Your personal information will be handled in accordance with our Privacy Policy.

To the extent permitted by law, we are not liable for any indirect loss, loss of profits, loss of goodwill, or loss of data arising from your use of, or inability to use, the Service. Please back up anything you want to keep.

To the extent permitted by law, our total liability to you in connection with the Service will not exceed the fees you actually paid for the Service in the 12 months before the event giving rise to the liability, or RMB 100 if you have not paid anything.

We are not liable for interruptions, delays, or loss of data caused by events beyond our reasonable control, such as force majeure, third-party service failures, cyberattacks, or government action.

If a service interruption or a credit error is caused by us, we may compensate you by issuing additional credits, extending validity periods, or similar means.

The limitations above do not apply to property loss that we cause intentionally or through gross negligence, or to personal injury, and do not limit any liability that cannot be excluded or limited by law.

If you breach these Terms or any laws or regulations, or content you publish infringes the rights of others, and we or a third party suffer loss as a result, you must compensate for the loss in full, including compensation we pay to third parties, administrative fines imposed on us, and reasonable costs such as notarization fees, appraisal fees, travel expenses, attorneys’ fees, and litigation costs.

We may notify you through in-app notices, SMS, or other contact details you provide. An in-app notice is deemed delivered when posted, and an SMS when sent. We may also use these channels to send you service updates and promotional information, and you can unsubscribe by following the instructions provided.

We may revise these Terms because of changes in laws and regulations or in our business. The revised version and its update date will be posted on this page.

If a revision significantly affects your rights and obligations, we will notify you before it takes effect, through an in-app notice or other means. If you do not agree, you may stop using the Service and delete your account before the revision takes effect. If you continue to use the Service after the revision takes effect, you are deemed to have accepted the revised Terms.

The formation, performance, and interpretation of these Terms are governed by the laws of the People’s Republic of China (for the purposes of these Terms, excluding the laws of the Hong Kong and Macao Special Administrative Regions and the Taiwan region).

The parties shall try to resolve any dispute arising from these Terms through friendly negotiation. If negotiation fails, either party may bring a lawsuit before the people’s court with jurisdiction over the place where Beijing Luofang Artificial Intelligence Technology Co., Ltd. is domiciled.

If any provision of these Terms is held invalid or unenforceable, the other provisions remain in effect, and the invalid part is replaced with lawful terms that come closest to the purpose of the original provision.

If we do not exercise, or delay exercising, any right under these Terms, that is not a waiver of the right.

We may list the names and logos of business customers on our website and in marketing materials. A business customer that does not agree may notify us in writing, and after we receive the notice, we will not make any new use of that customer’s name or logo.

You and we are independent contracting parties. These Terms do not create an agency, partnership, joint venture, or employment relationship between us.

Section headings are for convenience only and do not affect the meaning of these Terms.